ROCK CITY NIGHTS: FLORA LUNACULINARY, GARDENS & ART INTERTWINED

See Rock City like never before at Rock City Nights: Flora Luna, the attraction’s brand-new evening experience! Visit nightly from April 5 through May 12 – Sunday through Thursday, from 6:00 p.m. to 9:00 p.m.; Friday and Saturday from 6:00 p.m. to 10:00 p.m. Low-light lanterns illuminate this one-of-a-kind garden party with a fine selection […]

Ruby Falls and American Heart Association Take Steps to Promote Heart Health

100 Million Steps in March Returns to Ruby Falls for 7th Consecutive Year ccepting the American Heart Association month-long challenge to walk 100 million steps, Ruby Falls launches the 7th annual “100 Million Steps in March” initiative on March 1. Participants of the ambitious Ruby Falls endeavor, including guests and staff members, will have the entirety of March—31 days—to […]

ROCK CITY SEASONS TAKE CENTER STAGE

Rock City is excited to announce a new lineup for 2024! Introducing Rock City Seasons, four distinct themed seasons each featuring special celebrations, performances, activities, photo opportunities and more: Spring Blooms, Mountaintop Summers, Fall Colors and HoliDAYS. Rock City Seasons replaces the events Shamrock City, EarthDayz, Southern Blooms Festival, Summer Music Weekends and Rocktoberfest, however, the […]

Chattanooga Zoo announces 2024 schedule of SAFE and other conservation days

The Chattanooga Zoo is celebrating a variety of conservation awareness days in 2024 to inspire support for SAFE (saving animals from extinction) plans, SSPs (species survival plans) and other local and global initiatives. “Conservation and preservation of wildlife, especially endangered and at-risk species, and their natural environments is a key aspect of our mission and […]

CLUMPIES CELEBRATES SILVER JUBILEE

Clumpies Ice Cream Co. is hosting a Silver Jubilee to commemorate 25 years serving up scoops in the Scenic City – all year!   “Throughout 2024, we’ll be celebrating year-round with specials, including a Makers Collection Pint Pack featuring six limited edition flavors made in collaboration with local businesses, a “Royal Sundae,” pint pack giveaways, in-store […]

SEE ROCK CITY WELCOMES NEW COO

See Rock City Inc. is proud to announce Greg Scheid as its chief operating officer. Scheid joins the organization on Jan. 8, bringing decades of tourism and hospitality industry leadership to the role. “I am thrilled to have Greg step into this critical role for the future of See Rock City Inc.,” said Doug Chapin, […]

Ruby Falls Celebrates 95 Years of Wonder! 

Lookout Mountain Attraction Marks Milestone Anniversary with Year-Long Celebration  Ruby Falls announces a year-long celebration commemorating the 95th Anniversary of the discovery of Ruby Falls! As part of the festivities, the Lookout Mountain attraction introduces wonderful new experiences, unique events, a historical exhibit, and special edition cave adventures, all celebrating 95 years of history and […]

Aquatic Wonderland Awaits: Tennessee Aquarium’s Holidays Under the Peaks begins Nov 27

The Tennessee Aquarium is always a magical place to visit, but the arrival of the holiday season brings all-new levels of joy and wonder to guests’ journey from the mountains to the sea. The Aquarium’s annual Holidays Under the Peaks celebration begins Monday, Nov. 27. This year’s sled-load of wondrous offerings includes: After a long year of preparing […]

SEE ROCK CITY INC. NAMED BEST ATTRACTION IN TENNESSEE

See Rock City Inc. won big at HospitalityTN’s Stars of the Industry Purple Iris awards in Knoxville last week, winning the top awards for Tourism Property of the Year and Community Service. The accolades cap an eventful 90th anniversary year for Rock City, as the natural attraction initiated several park enhancement and preservation projects, notably the […]