Rock City is excited to announce a new lineup for 2024! Introducing Rock City Seasons, four distinct themed seasons each featuring special celebrations, performances, activities, photo opportunities and more: Spring Blooms, Mountaintop Summers, Fall Colors and HoliDAYS. Rock City Seasons replaces the events Shamrock City, EarthDayz, Southern Blooms Festival, Summer Music Weekends and Rocktoberfest, however, the […]

Chattanooga Zoo announces 2024 schedule of SAFE and other conservation days

The Chattanooga Zoo is celebrating a variety of conservation awareness days in 2024 to inspire support for SAFE (saving animals from extinction) plans, SSPs (species survival plans) and other local and global initiatives. “Conservation and preservation of wildlife, especially endangered and at-risk species, and their natural environments is a key aspect of our mission and […]


Clumpies Ice Cream Co. is hosting a Silver Jubilee to commemorate 25 years serving up scoops in the Scenic City – all year!   “Throughout 2024, we’ll be celebrating year-round with specials, including a Makers Collection Pint Pack featuring six limited edition flavors made in collaboration with local businesses, a “Royal Sundae,” pint pack giveaways, in-store […]


See Rock City Inc. is proud to announce Greg Scheid as its chief operating officer. Scheid joins the organization on Jan. 8, bringing decades of tourism and hospitality industry leadership to the role. “I am thrilled to have Greg step into this critical role for the future of See Rock City Inc.,” said Doug Chapin, […]

Ruby Falls Celebrates 95 Years of Wonder! 

Lookout Mountain Attraction Marks Milestone Anniversary with Year-Long Celebration  Ruby Falls announces a year-long celebration commemorating the 95th Anniversary of the discovery of Ruby Falls! As part of the festivities, the Lookout Mountain attraction introduces wonderful new experiences, unique events, a historical exhibit, and special edition cave adventures, all celebrating 95 years of history and […]

Aquatic Wonderland Awaits: Tennessee Aquarium’s Holidays Under the Peaks begins Nov 27

The Tennessee Aquarium is always a magical place to visit, but the arrival of the holiday season brings all-new levels of joy and wonder to guests’ journey from the mountains to the sea. The Aquarium’s annual Holidays Under the Peaks celebration begins Monday, Nov. 27. This year’s sled-load of wondrous offerings includes: After a long year of preparing […]


See Rock City Inc. won big at HospitalityTN’s Stars of the Industry Purple Iris awards in Knoxville last week, winning the top awards for Tourism Property of the Year and Community Service. The accolades cap an eventful 90th anniversary year for Rock City, as the natural attraction initiated several park enhancement and preservation projects, notably the […]

The Stage is set for a Rock City Summer

Rock City’s Summer Music Weekends is back! Enjoy live country, folk and bluegrass music every Friday, Saturday and Sunday from 9 a.m. to 7 p.m., including Memorial Day, Labor Day and Fourth of July week. Nothing compares to Rock City’s spectacular seven-state view, but the talented musical lineup is sure to compete for the spotlight! Matt […]

The Hunter Museum Announces New Development Director

The Hunter Museum of American Art is pleased to announce that Daisy Maurya-Ballard has assumed the role of Director of Development, leading organizational fundraising efforts including major giving and corporate partnerships. Maurya-Ballard joins the Hunter Museum following a successful 14-year career in specialty device and pharmaceutical sales as well as healthcare business development and partner […]