Over the past 30 years, Chattanooga has made significant strides in reinvigorating its riverfront and downtown neighborhoods. This vision was originally made possible through the Moccasin Bend Task Force which formed and released the Tennessee Riverpark Master Plan in 1985 — a project which would serve as the engine for economic development by reconnecting the city and Tennessee River.

This plan helped develop the first 13 miles of the Tennessee Riverwalk, followed by the Tennessee Aquarium in 1992. Throughout the 1990s, other riverfront staples were also developed or improved, including the Walnut Street Bridge, Hunter Museum, Creative Discovery Museum, IMAX Theatre and AT&T Field.

Building on this momentum, River City Company and the City of Chattanooga partnered to create the 21st Century Waterfront Master Plan. By 2006, the project had successfully redeveloped 129 acres along the river — creating 83 acres of open space and infrastructure, and 46 acres of mixed-use development.

In 2020, community partners envisioned the next evolution of Chattanooga’s waterfront by launching ONE Riverfront Chattanooga. A key feature of this eight-step plan being to “boldly connect downtown” through redeveloping Broad Street.

During the ONE Riverfront planning process, community members voiced a strong desire to develop a comprehensive and visionary plan for Broad Street — the corridor connecting Chattanooga’s downtown and riverfront neighborhoods.

“Broad Street serves downtown as the primary linkage of key areas including City Center, Southside and the Riverfront District. Through the ONE Riverfront planning process, we saw opportunities to enhance cultural assets and re-focus the street to be a people-oriented, public space that will support the revival and future strength of our downtown,” Emily Mack, president and CEO, River City Company says.

Through an urban planning project titled Reimagining Broad Street, community partners seek to address many issues across Chattanooga’s downtown sector. Reimagining Broad Street will utilize a block-by-block, urban design analysis to enhance multimodal transportation, integrate green infrastructure, and create economic opportunities, among other objectives.

Now through November 30, River City Company, City of Chattanooga and Chattanooga Design Studio seek community feedback through an online questionnaire that will guide improvements on Broad Street from Martin Luther King Boulevard to Aquarium Way.

Over the next few months, River City Company and the Chattanooga Design Studio will also engage community members through design charrettes, lunchtime listening sessions, online forums and neighborhood and organization meetings.

Learn more and take the online questionnaire at BroadStreetCha.com.

More information on upcoming events is also available, here.

Bronze Ribbon Cutting

Contact Information

Organization Information

Ribbon Cutting Information

We will reach out to you to confirm the date of your Ribbon Cutting. Please understand there is significant interest in this program, and dates cannot be guaranteed until our Coordinator has contacted you. We will do our best to accommodate your preferred date.

  • Please visit the Chamber during business hours (Monday-Friday), no more than three business days prior to your event, to pick up your supplies.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.
  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • A $150 security deposit check is required when collecting supplies.
  • Ribbon cuttings may be held after 3:00 p.m., seven (7) days per week.
  • Set-up, event coordination, and staffing are not included with this package.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting:

Silver Ribbon Cutting

Contact Information

Organization Information

Ribbon Cutting Information

We will reach out to you to confirm the date of your Ribbon Cutting. Please understand we have a lot of interest in this program and we cannot guarantee dates until our Coordinator has reached out to you. We will do our best to accommodate your preferred dates.

  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • Ribbon Cutting packages are available for scheduling from 9:00 a.m. to 3:00 p.m., Monday through Friday, excluding Chamber-recognized holidays.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting:

Gold Ribbon Cutting

Contact Information

Organization Information

About The Organization

Ribbon Cutting Information

We will reach out to you to confirm the date of your Ribbon Cutting. Please understand we have a lot of interest in this program and we cannot guarantee dates until our Coordinator has reached out to you. We will do our best to accommodate your preferred dates.

  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • Ribbon Cutting packages are available for scheduling from 9:00 a.m. to 3:00 p.m., Monday through Friday, excluding Chamber-recognized holidays.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.
  • After-hours events are subject to additional fees and staff availability.
  • The latest start time for an after-hours event is 5:30 p.m.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting:

Ribbon Cutting

Contact Information

Organization Information

About The Organization

Ribbon Cutting Information

We will reach out to you to confirm the dates of your Ribbon Cutting. Please understand we have a lot of interest in this program and we cannot guarantee dates until our Coordinator has reached out to you. We will do our best to accommodate your preferred dates.

  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • Ribbon Cutting packages are available for scheduling from 9:00 a.m. to 3:00 p.m., Monday through Friday, excluding Chamber-recognized holidays.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.
  • After-hours events are subject to additional fees and staff availability.
  • The latest start time for an after-hours event is 5:30 p.m.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting: