Progress continues on the master plan to restore and redevelop 140 acres of the Wheland Foundry and U.S. Pipe property into a premier live-work-play district housing a new stadium for the Chattanooga Lookouts.

Last year — when the project was first announced — more than 160 business and community leaders signed an ad in support of South Broad redevelopment.

Last Thursday, the project’s renowned master developer and New City Properties president, Jim Irwin, updated Chattanooga Sports Authority on the project’s advancement and revealed new South Broad stadium renderings.

Watch the entire Sports Authority board meeting, below:

Planners recently issued a request for proposal (RFP) to identify a local architecture firm that will design the new mixed-use stadium.

The new stadium promises proper orientation to maximize shade for athletes and spectators — with multiple indoor and shaded areas, and various seating options for visitors.

Planners, including New City and Perkins & Will, are currently working to incorporate the Chattanooga Riverwalk into the stadium’s design so pedestrians can enjoy the stadium between events.

Jim Irwin and New City specialize in restoring structures with historic character and repurposing them for modern use. Past examples include Ponce City Market in Atlanta, Georgia, originally constructed in 1926 which now contains Class-A lofts, retail and restaurants, and rooftop access with views of the city skyline.

Continuing this preservation trajectory, the South Broad stadium will repurpose multiple historic buildings around the Foundry and U.S. Pipe site — incorporating Chattanooga’s history into this state-of-the-art venue.

New City, Perimeter Properties and Chattanooga Lookouts are working to secure a community benefits agreement (CBA) with CALEB that serves both South Broad District residents and Hamilton County communities at large.

The redevelopment project is already seeing interest and investment in the South Broad District which will generate hundreds of millions in new tax dollars for city and county.

Learn more about the South Broad Redevelopment, here.

Gold Ribbon Cutting

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About The Organization

Ribbon Cutting Information

We will reach out to you to confirm the dates of your Ribbon Cutting. Please understand we have a lot of interest in this program and we cannot guarantee dates until our Coordinator has reached out to you. We will do our best to accommodate your preferred dates.

  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • Ribbon Cutting packages are available for scheduling from 9:00 a.m. to 3:00 p.m., Monday through Friday, excluding Chamber-recognized holidays.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.
  • After-hours events are subject to additional fees and staff availability.
  • The latest start time for an after-hours event is 5:30 p.m.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting:

Ribbon Cutting

Contact Information

Organization Information

About The Organization

Ribbon Cutting Information

We will reach out to you to confirm the dates of your Ribbon Cutting. Please understand we have a lot of interest in this program and we cannot guarantee dates until our Coordinator has reached out to you. We will do our best to accommodate your preferred dates.

  • Scheduling is based on availability and requires at least two weeks' advance notice.
  • Ribbon Cutting packages are available for scheduling from 9:00 a.m. to 3:00 p.m., Monday through Friday, excluding Chamber-recognized holidays.
  • Dates are not guaranteed until payment is received and confirmed by the coordinator.
  • After-hours events are subject to additional fees and staff availability.
  • The latest start time for an after-hours event is 5:30 p.m.

Preferred Dates

Please enter the organization's preferred dates and event start times to have a ribbon cutting: